Yasir Malik
Senior Visual Systems Designer & Creative Lead — hired to solve visual chaos at scale. I design systems that perform under pressure: broadcast, brand, motion, print.
Srinagar, Jammu & Kashmir, India | +91 70518 21005 | graphitaholic@gmail.com
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High-Stakes Campaigns
OTT launches, sports leagues, government messaging.
As part of Real Kashmir FC (RKFC), led nationwide SonyLIV × Hummel campaigns, match-day broadcast visuals, and high-pressure sports branding where scale, scrutiny, and timelines were unforgiving.
Motion-Led Brand Systems
Identities that stay consistent while moving.
From kinetic typography and broadcast packages to social reels and physical signage — one system, many surfaces.
Complex → Clear Communication
AI, education, agriculture, explained visually.
Translated AI-driven farming logic, curriculum-heavy academic content, and technical data into visuals understood by non-technical audiences.
End-to-End Graphic & Motion Ownership
From concept to final delivery.
Handled visual ideation, graphic design, motion design, print production, vendor coordination, and final deployment — owning complete visual outcomes, not isolated assets.
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Professional Experience & Collaborations
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Real Kashmir FC
Lead Graphic & Motion Designer for club branding, broadcast graphics, merchandise, and match-day visuals. Collaborated on national and international campaigns.
Creative lead for SonyLIV original series Real Kashmir FC; designed the viral “This Is What Hope Looks Like” promotional jersey used in nationwide influencer marketing.
Collaborated directly with Hummel India and Hummel Denmark on official kits and the internationally recognized “International Peace Jersey.”
Owned complete match-day visual ecosystem: broadcast graphics (score bugs, lineups, goal alerts), social media motion templates, and real-time content.
Designed and managed large-format print production including stadium hoardings, banners, tickets, and VIP accreditation.
Conceptualized and executed official I-League home and away kits, integrating regional cultural motifs.
Collaborated directly with Hummel India and Hummel Denmark on official kits and the internationally recognized “International Peace Jersey.”
Owned complete match-day visual ecosystem: broadcast graphics (score bugs, lineups, goal alerts), social media motion templates, and real-time content.
Designed and managed large-format print production including stadium hoardings, banners, tickets, and VIP accreditation.
Conceptualized and executed official I-League home and away kits, integrating regional cultural motifs.
Delhi Public School Srinagar
Senior Graphic Designer for education and institutional branding.
Produced and edited 100+ curriculum-aligned educational video lectures with consistent visual and motion identity.
Designed 2D and 3D instructional animations using After Effects and Cinema 4D to simplify abstract academic concepts.
Standardized institutional branding for YouTube, LMS platforms, and internal communications.
Led print and event design for annual festivals, academic meets, brochures, certificates, and large-scale stage backdrops.
Designed 2D and 3D instructional animations using After Effects and Cinema 4D to simplify abstract academic concepts.
Standardized institutional branding for YouTube, LMS platforms, and internal communications.
Led print and event design for annual festivals, academic meets, brochures, certificates, and large-scale stage backdrops.
Orchardly® (AgriTech)
Motion & Visual Designer for AI-driven agriculture platform.
Created animated explainer systems translating AI-driven agriculture (pest control, irrigation cycles, yield prediction) into farmer-friendly visuals.
Designed onboarding visuals and UI motion guidelines to improve user adoption among non-technical users.
Produced trade-show collateral including booths, standees, flyers, and pitch decks for industry events..
Designed onboarding visuals and UI motion guidelines to improve user adoption among non-technical users.
Produced trade-show collateral including booths, standees, flyers, and pitch decks for industry events..
SonyLIV — Collaboration
Lead Designer — Special Campaign Jersey (SonyLIV × Real Kashmir FC)
Served as the lead and primary designer for the special campaign jersey titled “This Is What Hope Looks Like,” created in collaboration with SonyLIV through Real Kashmir FC. The jersey was developed as a central visual asset for the SonyLIV original series Real Kashmir FC and was distributed by SonyLIV to multiple creators across India as part of a nationwide influencer-led campaign. The design translated the club’s story of resilience and hope into a strong, wearable visual identity used for digital promotion and audience engagement.
Hummel — Collaboration (Revised & Final)
Lead Jersey Designer — Real Kashmir FC (Hummel India · Hummel Denmark)
Worked as the lead and primary jersey designer for Real Kashmir FC in collaboration with Hummel India, Hummel Denmark, and Hummel International. Designed official club jerseys as well as the International Peace Jersey, released on International Peace Day (World Peace Day). The project aligned Real Kashmir FC’s cultural identity and values with Hummel’s global design framework, resulting in a special-edition jersey recognized for its symbolic and international significance.
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Skills & Software
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A production-ready toolset used daily across sports branding, broadcast motion, large-format print, instructional design, and digital campaigns — selected for reliability, scale, and real-world delivery.
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Education & Certifications
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Diploma — Graphic Design (RITE)
M.Com — IGNOU
B.Com — University of Kashmir
Google UX Design — Coursera
Cinema 4D — Udemy
Master Graphics Design — Udemy
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Thank you! i will get back to you
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Yasir Malik
Designing visual systems across sports, education, technology, and broadcast.